Spotify
Lens
Spotify is expanding content but customizing features such as playlists and mixes remain flat.
Spotify Lens, a new app feature, allows users to create visuals with AI. These visuals can be used as album art for custom playlists and for lucky winners, transformed into music videos for the OOH executions.
Chris Wynne
Art Director | Illustrator | Animator
The AI process encourages experimentation with a number of different output which can be re-rendered for limitless visual variety.
AI OUTPUT MODES
A. THE FEEL
A deep analysis which includes lyrical content. The output is more literal.
B. THE NOISE
A thoughtful randomizer, this mode takes a more abstract approach.
C. THE HEART
Analyzes your entire listening profile to produce an evolving image.
D. REFLECTION
A quick snapshot over a shorter listening period.
