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Chris Wynne

Art Director | Illustrator | Animator

Spotify Lens UI Demo

The AI process encourages experimentation with a number of different output which can be re-rendered for limitless visual variety.

Spotify

Lens

Spotify is expanding their content offerings but customizing features but some of their interactive features have grown stale.

Spotify Lens, a new app feature, allows users to create visuals with AI. These visuals can be used as album art for custom playlists and for lucky winners, transformed into music videos for the OOH executions.

CW Anthony Martinez.

Instagram posts feature examples of actual AI generated music videos which are awarded to random Spotify users.

AI OUTPUT MODES

A. THE FEEL

A deep analysis which includes lyrical content. The output is more literal.

B. THE NOISE
A thoughtful randomizer, this mode takes a more abstract approach.

C. THE HEART
Analyzes your entire listening profile to produce an evolving image.

D. REFLECTION
A quick snapshot over a shorter listening period.

Entering the contest is as simple as naming your playlist with a special keyword. Users are randomly selected to give every user an opportunity.

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